New Jackie Campaign by Gucci


Designed by Creative Director Frida Giannini, the New Jackie bag, is a fresh and modern reinterpretation of Gucci’s most iconic handbag, ‘The Jackie’. First created in the 1950s, the model became Jacqueline Onassis’ preferred accessory and consequently the bag soon assumed the moniker ’The Jackie”.Each New Jackie bag requires a minimum of seven hours to make.
Anja Rubik was born in Czestochowa, Poland on June 12, 1985 and grew up in Greece, Canada, and South Africa. She has been featured on the covers of various magazines, including Vogue, Numero, Harper’s Bazaar, and has modeled for most luxury brands.






